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Editorial Calendar
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2008 Advertising Rates |
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| Full*** | $4,200 | $3,990 | $3,570 | $2,940 |
| Junior | 3,400 | 3,230 | 2,890 | 2,380 |
| Half-H or Half-V | 2,900 | 2,755 | 2,465 | 2,030 |
| Quarter | 2,000 | 1,900 | 1,700 | 1,400 |
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please contact Mary Romano at 201-234-3968, or e-mail her:
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For two colors, add $1,000 per insertion.
For three or four colors, add $2,000.
***Bleeds: subject to 10% premium. Bleed size is 9 x 11.5”; trim size is 8.5 x 11”.
Positioning:
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10% premium for guaranteed placement.
Commission:
15% for recognized advertising agencies if the invoice is paid within
30 days.
Deadlines:
Color: 10 days prior to issue date.
B&W: 7 days prior to issue date.
(Earlier during holiday weeks.)
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Conferences
Get bonus distribution by delivering your message to decision-makers attending a major industry conference. See Editorial Calendar for dates.
Materials
Black & White:
Black and white ads should be Press-Optimized PDFs with fonts embedded and
highest-resolution graphics possible (minimum 300 dpi).
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hardcopy matchprint to us. Please call Mary Romano with questions.
Deadlines:
Color: 10 days prior to issue date.
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(Earlier during holiday weeks.)
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About our Readers
Hedge Fund Alert is the first place professionals turn for breaking news in the worldwide alternative-investment business. The publication is highly regarded for its steady flow of market gossip and unbiased reporting on even the most controversial developments affecting fund managers, their investors and service providers. There's simply no better medium for reaching key decision-makers in the hedge-fund business.
Hedge Fund Alert is published by Harrison Scott Publications, which also produces Real Estate Alert, Commercial Mortgage Alert and Asset-Backed Alert and Private Equity Insider.
Distribution/Readership:
Hedge Fund Alert is sent weekly by mail and e-mail to more than a
thousand professionals involved in the alternative-investment business. This
highly targeted readership includes paid subscribers involved in managing and
investing in hedge funds, as well as prime brokers and others who provide
services to the industry. In addition, thousands of market players receive Hedge
Fund Alert throughout the year as part of complimentary three-week
subscriptions. Be sure to ask about our special conference distributions, most
of which are listed on the accompanying editorial calendar.
Hedge Fund Alert Facts
| * Annual subscription price: | $2,697 (47 issues) |
| * Average weekly readership: | 10,000+ |
| * Paid readership: | 1,600+ |
| * Pass-along readership (5 times): | 8,000+ |
| * Average/promotional circulation: | 1,000+ |
Paid Circulation by Business Type
| Hedge-fund managers: | 39% |
| Fund-of-funds managers: | 24% |
| Prime brokers: | 11% |
| Investors: | 8% |
| Attorney/law firm: | 3% |
| Recruiting firm: | 2% |
| Advisors/fund marketers: | 2% |
| Consultant: | 1% |
| Administrator: | 1% |
| Accountants: | 1% |
| Press: | 1% |
| Research: | 1% |
| Other: | 6% |
Reprints
Want your clients and prospects to see an article that mentions your company? We can reprint any article with a customized layout under the newsletter’s logo — an ideal addition to your packet of marketing material. |
 |
Copies | B&W Logo/ Plain Paper |
Color Logo/ Plain Paper |
Color Logo/ Glossy Paper |
| 100 | $50 | $100 | $300 | |
| 250 | 100 | 175 | 375 | |
| 500 | 150 | 250 | 450 | |
| 1,000 | 225 | 350 | 550 | |
| 2,000 | 350 | 500 | 700 |
Editorial Calendar
*Click here for note about color deadlines.
MAY 2008
MAY 7
Reserve by: April 30; Materials by: May 2
- NEW High-Profile Display: "Chair Drop" at iiBIG's "Distressed & Turnaround Investing Forum," in New York. A copy of Hedge Fund Alert will await every attendee on each chair in one of the opening general sessions. Copies will also be available on the registration desk throughout the conference.
- Special Distribution: Opal's "Emerging Managers Summit," in Chicago.
- Special Distribution: FRA's "Fund of Funds Business Operations Forum," in New York.
- Special Distribution: Houlihan Lokey's New York seminar titled, "Best Practices & Valuation Strategies for Hedge Funds & Private Equity Firms."
- All breaking news -- no scheduled features.
MAY 14
Reserve by: May 7; Materials by: May 9
- Special Distribution: FRA's "Principal Protected Investment Products" conference, in New York.
- Special Distribution: FRA's "Hedge Fund Tax, Accounting & Administration" conference, in New York.
- Special Distribution: Terrapinn's "Pension Fund Investment World Nordic" conference, in Stockholm.
- Special Distribution: FRA's "Family Office Symposium," in Aventura, Fla.
- Special Distribution: IQPC's "Nordic Alternative Investment Forum," in Stockholm.
- Special Distribution: NICSA's "East Coast Regional Meeting," in Philadelphia.
- All breaking news -- no scheduled features.
MAY 21
Reserve by: May 14; Materials by: May 16
- Special Distribution: Houlihan Lokey's London seminar titled, "Best Practices & Valuation Strategies for Hedge Funds & Private Equity Firms."
- All breaking news -- no scheduled features.
MAY 28
Reserve by: May 21; Materials by: May 23
- Special Distribution: PLI's "Hedge Funds 2008" conference, in New York.
- Special Distribution: Institutional Investor's "European Conference on Alternative Investments," in Dublin.
- Special Distribution: IQPC's "Hedge Fund Risk Management," conference in Stamford, Conn.
- Special Distribution: FRA's "Community Investment Forum," in Chicago.
- Special Distribution: NICSA's "Conference on the Globalisation of Investment Funds," in Southampton, Bermuda.
- Special Distribution: Deal Flow Media's "SPAC Conference," in New York.
- Special Distribution: Argyle's "Leadership in the Private Capital Markets" conference, in Los Angeles.
- All breaking news -- no scheduled features.
JUNE 2008
JUNE 4
Reserve by: May 28; Materials by: May 30
- Special Distribution: Terrapinn's "Hedge Fund World Global Opportunities" conference, in New York.
- Special Distribution: FRA's "Hedge Funds Structured Products" conference, in New York.
- Special Distribution: FRA's "Hedge Funds 101 & 102" conference, in San Francisco.
- All breaking news -- no scheduled features.
JUNE 11
Reserve by: June 4; Materials by: June 6
- Special Distribution: Opal's "Global Asset Allocation Summit," in Reykjavik, Iceland.
- Special Distribution: SIFMA's "Hedge Funds & Alternative Investments Summit," in New York.
- Special Distribution: FRA's "Hedge Funds 101 & 102" conference, in New York.
- Special Distribution: IIR's "Hedge Fund Taxation & Compliance Forum," in New York.
- Special Distribution: Deal Flow Media's "Reverse Mergers" conference, in Los Angeles.
- All breaking news -- no scheduled features.
JUNE 18
Reserve by: June 11; Materials by: June 13
- Special Distribution: Terrapinn's "Asset Allocation Summit," in London.
- Special Distribution: Terrapinn's "ETF and Closed End Funds" conference, in London.
- Special Distribution: Jetfin's "India Hedge Funds" conference, in Geneva.
- Special Distribution: AES Cannes Group's "Hedge Fund Forum," in New York.
- Special Distribution: FRA's "Valuation of Hard-to-Value Securities & Portfolios" conference, in New York.
- All breaking news -- no scheduled features.
JUNE 25
Reserve by: June 18; Materials by: June 20
- Special Distribution: C5's "Market Abuse & Insider Dealing Prevention, Detection & Deterrence" conference, in London.
- Special Distribution: WRG's "Sovereign Wealth Funds" conference, in New York.
- Editorial Feature: Pending regulations targeting the hedge fund business.
JULY 2008
JULY 2
Reserve by: June 25; Materials by: June 27
- Special Distribution: Opal's "Family Office/Private Wealth Management Forum," in Newport, R.I.
- Special Distribution: Opal's "Public Funds Summit East," in Newport, R.I.
- All breaking news -- no scheduled features.
JULY 9
Reserve by: July 1; Materials by: July 3
- Special Distribution: iiBIG's "Alternative Investment All-Star Forum," in New York
- Special Distribution: NMS Management's "Investing in Private Markets" conference, in Laguna Beach, Calif.
- Special Distribution: FRA's "Microfinance" conference, in San Francisco.
- All breaking news -- no scheduled features.
JULY 16
Reserve by: July 9; Materials by: July 11
- Special Distribution: FRA's "Hedge Fund Accounting & Administration Forum," in New York.
- Editorial Feature: Ranking of hedge fund administrators.
JULY 23
Reserve by: July 16; Materials by: July 18
- Special Distribution: FRA's "Hedge Fund Incubation & Seeding" conference, in New York.
- All breaking news -- no scheduled features.
JULY 30
Reserve by: July 23; Materials by: July 25
- All breaking news -- no scheduled features.
AUGUST 2008
AUGUST 6
Reserve by: July 30; Materials by: Aug. 1
- Editorial Feature: Hedge fund fraud cases in the first half of the year.
AUGUST 13
Reserve by: Aug. 6; Materials by: Aug. 8
- All breaking news -- no scheduled features.
AUGUST 20
Reserve by: Aug. 6; Materials by: Aug. 8
- Editorial Feature: Pending regulations targeting the European hedge fund business.
AUGUST 27
No issue published.
SEPTEMBER 2008
SEPTEMBER 3
No issue published.
SEPTEMBER 10
Reserve by: Sept. 3; Materials by: Sept. 5
- Special Distribution: Jetfin's "Russia Hedge Funds" conference, in Geneva.
- Special Distribution: NMS Management's "Fall Investment Management Forum for Endowments & Foundations," in Atlanta.
- All breaking news -- no scheduled features.
SEPTEMBER 17
Reserve by: Sept. 10; Materials by: Sept. 12
- Special Distribution: Terrapinn's "Investing in 130/30 Funds" conference, in London.
- Special Distribution: Terrapinn's "Quant Invest 2008" conference, in London.
- Special Distribution: Terrapinn's "Hedge Fund Replication & Alternative Beta" conference, in New York.
- Special Distribution: FRA's "Socially Responsible Investing" conference, in New York.
- All breaking news -- no scheduled features.
SEPTEMBER 24
Reserve by: Sept. 17; Materials by: Sept. 19
- All breaking news -- no scheduled features.
OCTOBER 2008
OCTOBER 1
Reserve by: Sept. 24; Materials by: Sept. 26
- All breaking news -- no scheduled features.
OCTOBER 8
Reserve by: Oct. 1; Materials by: Oct. 3
- Special Distribution: Jetfin's "Middle East Hedge Funds" conference, in Geneva.
- Special Distribution: Terrapinn’s “Hedge Funds World Canada” conference, in Toronto.
- Special Distribution: WRG's "Algo Trading 2008" conference, in New York.
- All breaking news -- no scheduled features.
OCTOBER 15
Reserve by: Oct. 8; Materials by: Oct. 10
- Special Distribution: Opal's "Endowment & Foundation Forum," in Boston.
- All breaking news -- no scheduled features.
OCTOBER 22
Reserve by: Oct. 15; Materials by: Oct. 17
- Special Distribution: Opal's "European Alternative & Institutional Investing Summit," in Monte Carlo.
- Special Distribution: Institutional Investor's "Global Hedge Fund Summit," in Southampton, Bermuda.
- All breaking news -- no scheduled features.
OCTOBER 29
Reserve by: Oct. 22; Materials by: Oct. 24
- Special Distribution: Opal's "Real Asset Investing Forum," in Carlsbad, Calif.
- All breaking news -- no scheduled features.
NOVEMBER 2008
NOVEMBER 5
Reserve by: Oct. 29; Materials by: Oct. 31
- All breaking news -- no scheduled features.
NOVEMBER 12
Reserve by: Nov. 5; Materials by: Nov. 7
- All breaking news -- no scheduled features.
NOVEMBER 19
Reserve by: Nov. 12; Materials by: Nov. 14
- Special Distribution: Jetfin's "LatAm Hedge Funds" conference, in Geneva.
- All breaking news -- no scheduled features.
NOVEMBER 26
No issue published.
DECEMBER 2008
DECEMBER 3
Reserve by: Nov. 21 ; Materials by: Nov. 25
- Special Distribution: Opal's "Alternative Investing Summit," in Laguna Niguel, Calif.
- All breaking news -- no scheduled features.
DECEMBER 10
Reserve by: Dec. 3; Materials by: Dec. 5
- Editorial Feature: Pending regulations targeting the U.S. hedge fund business.
DECEMBER 17
Reserve by: Dec. 10; Materials by: Dec. 12
- All breaking news -- no scheduled features.
DECEMBER 24
No issue published.
DECEMBER 31
No issue published.
JANUARY 2009
JANUARY 7
Reserve by: Dec. 10; Materials by: Dec. 12
- Editorial Feature: Top-Five hedge fund launches of last year.
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